Anyone can tell you that backlinks are no doubt the disputed heavy weight champion of the SEO world. However, not everyone can tell you how and where to get quality backlinks. What if there’s a way to have Google tell you where to get backlinks? Well, good news there is a way, and I’m going to show you!
But first, for those who are just starting out, lets describe what a backlink is.
In the most simplest term, a backlink is nothing more then one site linking to your site dofollow backlinks. Now that one site can be anything from articles, press releases, videos, blogs, forums, social bookmark sites, paid links, free link exchange…etc. Anything that has a link pointing to your site that you want to rank on Google is considered a backlink.
Now, having said that, I want to express the difference between spamming backlinks verses quality backlinks. Google has become pretty dang smart over the years in determining what they deem as an authority site to show up on their rankings to best match the search terms that were typed in the Google search bar.
There will always be opinions on this matter because SEO is not a proven science. It changes continually. However, backlinks are still the driving force behind what shows up in the search results. Think of a backlink as a vote for your site. If I link to your site from my site, it’s basically saying “Hey, I agree with your site, it’s relevant to my topic and adds value”. In the big picture, the one with the most votes wins.
Long gone are the days of link spamming. Google’s algorithm has developed considerable in the last 5 years. Google continually strives to deliver the best search results to the end user and because of this, Google’s filters are always changing to provide the top qualified sites that relates to the search topic. For example, if I typed in the keyword “dog grooming” into Google, I would expect to find a site about “dog grooming”. Right?
Now let’s say there are two websites competing for the top search results position. Website “A” has 50 backlinks from other sites that are related to “dog grooming” and website “B” has 50 backlinks from completely unrelated websites like “muscle cars” or “house cleaning products” who do you think will win? Google is able to figure that out. And of course website “A” will appear more as an authority site then website “B” thus obtaining that top search position.
So how does this all play into our scheme of finding backlinks? Well aside from the self generated content that of course will be related to our topic of choice. I like to use Google to show me where I can find related sites I can get a quality related backlink from.